The hottest wellmax Wang Yamin takes an unusual pa

  • Detail

Wellmax Wang Yamin: taking an unusual path, LED bulb experts win the "world" by quality

in recent years, the LED lighting industry has been fiercely competitive and the industry reshuffle has intensified. Therefore, many enterprises have increased their business, pursued product diversification, or moved to niche markets In such a large environment with many hardness test methods, there are still enterprises that have become a clear stream in the industry. Among them, it is worth noting that 4. The report format can be based on user requirements, which is wellmax (Zhaoguan lighting), known as the "led bulb expert"

how does such an unusual company persist in focusing on the research and development of LED bulb products for 30 years and fight to the end? With questions and curiosity, ledinside walked into the booth of wellmax during the Hong Kong Autumn Lantern Show on October 27, 2017 and interviewed Wang Yamin, chairman of the board

about the development of the enterprise, Wang Yamin said that wellmax is committed to the research and development of LED bulb subdivision products, and has been recognized by customers because of its focus on products. It is understood that in March 2016, wellmax became the authorized partner of Samsung's leading brand of LED chips in China, and was awarded the title of "partner of the year" by Samsung in April this year. In addition, wellmax has become the supplier of the largest supermarket chain in the world. Wang Yamin said that the recognition of these partners is the greatest affirmation of wellmax

when it comes to the cooperation with Samsung, Wang Yamin said that wellmax learned some knowledge and management methods in the cooperation that it did not have before, and benefited a lot. In addition, Samsung has provided some technical guidelines for the latest development of LED, which enables wellmax to always maintain the stability of quality in the fierce competition and obtain the recognition of customers

according to Wang Yamin, the cooperation between wellmax and Samsung will be wider and wider in the future. After the launch of some new technology products of Samsung, they will be first applied to wellmax products. By strengthening cooperation with Samsung, wellmax will provide more updated and more stable products to customers, and help customers become more competitive in their industry

focus on foreign markets and adhere to the quality line

in recent years, the domestic LED bulb market has continued to develop at a high speed, and relevant enterprises have seized the domestic market share. Wellmax focuses 100% on foreign markets. It is reported that wellmax started from the European market, and users can start according to their actual needs. However, judging from the development ratio in recent years, the Asian market has developed rapidly in recent years. This is because Asian countries have just entered the LED market, their acceptance of LED has gradually expanded, and the market demand has become stronger. On the other hand, because of China's "the Belt and Road" plan, countries in the East Asian economic circle have great potential for future development; Wellmax will follow the national "the Belt and Road" plan, closely follow the general direction of future economic development, and actively develop cooperative relations with brand customers in countries along the route

from the perspective of product structure, wellmax products focus on indoor lighting, and led bulb is its most highly focused product series. In addition, in terms of intelligent lighting and the latest technology, wellmax is also cooperating with Samsung to provide customers with more updated and more intelligent products

according to ledinside, wellmax launched a series of filament lamps this year, which are equipped with Samsung filaments and patents. Wang Yamin said that patents, technologies and brands are the key points that an enterprise must strengthen, which is also one of the reasons why wellmax products win among similar products

it is reported that the threshold of foreign markets is getting higher and higher, and the requirements for product certification are constantly changing. Wang Yamin said that this is a great challenge for the company. In order to meet the challenges, wellmax invests millions of funds every year in the certification of various countries. On the one hand, it is to make the company qualified to enter the market of target countries, on the other hand, it can improve the professional ability of company engineers. He believes that this is also a good way to test the learning ability of an enterprise

in the face of fierce competition in the market and serious product homogenization, Wang Yamin said that wellmax has always adhered to its own positioning, guaranteed quality and consistency, did not fight a price war, set goals according to the consumption level of local countries, and achieved very good results. It is understood that wellmax has maintained a growth rate of more than 30% for several consecutive years, and more funds will be invested in R & D and marketing in the future

focus on making LED bulbs and building international brands

in Wang Yamin's view, the LED industry is still a fledgling industry. Although the European and American markets have developed rapidly in the discussion on China's strategic mineral resources management and control, there are still huge shares in markets such as Africa, Asia and South America. As long as enterprises clarify their positioning, adhere to quality, and pursue product differentiation competition, Then the future development of the industry will be fast and healthy

in such an environment, the revenue of wellmax in the first half of this year increased by more than 40% compared with the same period last year. In terms of the exhibition, it is expected that the overall growth of this year will exceed 50%. Wang Yamin said that at present, there are many foreign capital who hope to bring wellmax to the capital market as soon as possible, but in fact, wellmax wants to be a solid century old enterprise, focusing on led first, so that China can take the lead

with regard to building a world brand, Wang Yamin said that although wellmax's enterprise is relatively small at present, it is a strategic goal that enterprises must formulate to have a lofty ideal, but the process is relatively long. To put it into daily work, we should first do a good job in a ball bubble, do a good job in quality, be different, be more in-depth and professional, focus on and do a solid job in serving each customer, and strive to have a healthy impact on the development of the industry

source: ledinside

Copyright © 2011 JIN SHI