During the stalemate phase of the hottest manageme

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Management software, when the "Stalemate Stage" is going on,

although I hope ERP will mature faster, I think it is too early for "ERP to enter the era of Popularization". Manufacturers make the measurement results inaccurate, and the situation we face is not enough to be so optimistic. Although the management software market is maturing, it is still at a relatively low level as a whole...

it is the end of the year and the end of the year. It is time to look back and summarize. In 2004, China's management software market was surging up and down:

at the beginning of 2004, foreign management software giants began to have a strong interest in China's SMB Market. The "elephant manufacturers" who were originally only interested in large orders began to pay attention to SMB, and launched corresponding solutions for this market

sap's "SAP agile business solution" claims to provide simple and complete enterprise informatization solutions for small and medium-sized enterprises. SAP all in one is for medium-sized enterprises, and SAP business one is for small enterprises. Oracle specially launched oracle "e-commerce suite China Special Edition" to the Chinese market (this suite is specially tailored for small and medium-sized enterprises with a scale of 50-1000 people or an annual turnover of RMB 40-1.2 billion). At the same time, IBM and HP, the "aircraft carriers" in the industry, also have their own informatization strategies for small and medium-sized enterprises. IBM is an all-round and easy solution; HP is "smart office smart business". Also, Microsoft is here

no matter how different these fresh strategies are, they all emphasize the simplicity of application, the rapid response of services, the reduction of total cost of ownership, and pay more attention to these core problems that small and medium-sized enterprise customers want to solve

foreign manufacturers have begun to pay attention, while there are already a large number of domestic manufacturers in their own small and medium-sized enterprise management software market, and SMB is really hot

smb fever has led to the hot construction of channels. A large number of small and medium-sized enterprises are informatization, manufacturers' demand for channels is increasing day by day, and manufacturers of all sizes are busy building their own channels. Like Oracle's "Kunpeng plan" last year, SAP's SBO based "Liaoyuan plan" has a detailed strategic deployment for the selection of partners and the establishment of channels. As the "dark horse" of the domestic management software industry, digital China management system company also takes 2004 as the "first year of the channel". UFIDA and Kingdee also continue to strengthen the channel construction, and new cutting-edge companies such as Tiansi and Kesi in the South also compete for channel resources. Channel became the key word of China's management software industry in 2004

manufacturers are optimistic about the Chinese management software market, but the Chinese market is characterized by a large number of small and medium-sized enterprises, wide distribution, vitality, but poor management foundation. Such market characteristics determine that the development trend of management software for small and medium-sized enterprises is to solve current problems, simple operation, fast implementation and high cost performance. Domestic and foreign manufacturers who once had different positioning have become more and more "tacit understanding" in this special market, and have unified the consensus. ERP quality and low price are the general trend. On the way to compete for the market of small and medium-sized enterprises, price war is inevitable

Suda, which is rooted in the information market of small and medium-sized enterprises, has launched the first shot of the price war in the management software market with more than 1000 channel agents across the country. Its products are divided into three categories: one is products marked with ERP, with a price of around 10000 yuan; The second category is information management software by industry, including supermarket cash registers, property management, clothing manufacturing, medicine, auto parts, etc., with a price of about thousands of yuan; The most shocking is the third category, which is the information software for small and medium-sized enterprises with standard products. According to the standard of Suda, the informatization of small and medium-sized enterprises in China is a matter of hundreds of yuan

a stone stirs thousands of waves. The low price of Suda made manufacturers uproar: blame, follow the trend, talk, wait-and-see, with different attitudes. But the price war broke out... Despite different attitudes, many manufacturers adjusted their strategies, began to cultivate low-end product lines and industry product lines, and launched their own low-end product lines respectively. Although price war is an immature market competition mode, perhaps only price war can make the market gradually mature from immature. The price war brings not only a new round of impact on the management software market, but also manufacturers and enterprises' graphene preparation of high-performance textile fibers and textile functional finishing has gradually become a hot reflection of industry research

manufacturers think more about "how to straighten out the relationship between projects and products", "how to ensure the reliability of functions while moving towards low prices", while enterprises think more about "choosing products and services that are more suitable for them", "making more effective use of funds", "making information planning" and so on in a broader market

the price war, coupled with the contradiction between implementation, development and marketing, has really exhausted the domestic management software manufacturers, and foreign manufacturers have begun to feel a little depressed, so there is an opportunity for cooperation. The management software industry has entered the era of competition and cooperation. Everyone is looking for partners in the stalemate stage, such as Inspur and Oracle signed a strategic cooperation agreement, and Microsoft began to favor Hunan Chuangzhi. This new way of cooperation is still based on the cooperation between overseas manufacturers and local manufacturers. According to on-site experts, the cooperation between local manufacturers is still "stagnant water and small waves", and the market competition is still cruel

although I hope ERP will mature faster, I think it is too early for "ERP to enter the era of Popularization", and the situation faced by manufacturers is not so optimistic. Although the management software market is maturing, it is still at a relatively low level as a whole, which is reflected in: first, the price war has surged up, revealing the impetuousness and irrationality of manufacturers to a certain extent, and the deeper level is the "homogenization" of products - there is no "unique knowledge" in different fields or industries, and the cultivation of core competitiveness urgently needs to be strengthened; Second, the non spontaneous purpose of customer informatization still exists. Although the market capacity of management software is increasing, a considerable number of enterprises do not use ERP spontaneously. It is difficult to say that such ERP can really achieve practical results. The understanding of customers is gradually improving, but it is not enough; Third, the market of small and medium-sized enterprises is hot, but there is still a big gap in the supporting and construction of channels. The number of customers suddenly increased at a high speed. Manufacturers authorized channels, but there was no corresponding training, assessment mechanism and support system. Although there were many channel ball screws, few of them could solve problems, and there were many channels with mixed quality and unclear order

manufacturers who have experienced the impact of the wave in 2004 will undoubtedly think more calmly about 2005 and the long-term development. The stalemate stage is a stage of connecting the past and the future. What we need in the stalemate stage is more endurance and calm thinking. When the whole 2004 is a "Stalemate Stage", the "Warring States era" will continue

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